The e-study includes three modules that introduce students to story as a unique narrative form, explains why storytelling has emerged as the essential marketing medium for the 21st century, and how advocates and organizations are using story in innovative ways to mobilize support for important issues and efforts.
Mission Before Pension
The e-case details how a $100 million nonprofit organization, largely funded by state government funds, navigated a complex web of politics, public policy, and public relatio... Learn more
The e-case demonstrates why and how to do purpose mapping, a technique designed to help people gain clarity about what their real purposes are in pursuing any endeavor. The re... Learn more
Casa de Esperanza
This e-case highlights the leadership and management of a small nonprofit organization through its pursuit of mission critical but underfunded work. Casa de Esperanza is a dom... Learn more
Bridge to Benefits
This e-case focuses on the development of an innovative web-based tool, Bridge to Benefits, which helps citizens understand and access the public work support programs for whi... Learn more
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